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Source: MASHABLE.com

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Source: MASHABLE.com

With the World Cup just two months away, Pepsi has released a new ad that celebrates Rio and the game of soccer with a few interactive detours that gives the viewer control over the narrative.

There are 11 instances in the video in which a user's cursor turns into a symbol. Click on it and the video launches into a vignette that you wouldn't see otherwise. For instance, at one point there's a cameo from soccer superstar Lionel Messi, who is shown reading a newspaper. At that point, the cursor turns into a newspaper. If you click, then there's a scene where a crowd discovers Messi and descends on him.

By: TODD WASSERMAN

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Screwpulp launched last year to help independent authors get their books in front of readers and the site now has 70 books from 55 authors, and just raised its first round of funding. The site allows authors to list their books as a free download in all major ereader formats, and readers that download a free book must review it before downloading another free book. This engagement loop forces honest feedback to the author, which Screwpulp co-founder Richard Billings says not only helps curate books for readers but could inform writers.

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By: DANI FANKHAUSER


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Facebook announced the keynote and an expanded conference agenda on Wednesday, which includes speakers from the company and its subsidiaries Instagram and Parse. The conference will be highly technical, with topics such as cross-platform apps and Facebook's server infrastructure on the schedule.

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By: KURT WAGNER


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