Tuesday, May 20, 2014

Design Your Own Master’s Degree in 7 Easy Steps


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If you’ve been thinking about furthering your education, a master’s degree has probably crossed your mind.

When it comes to career development, continuous learning will give you a huge advantage in the workplace. Not only does it set you apart from other professionals in your industry, but also you’ll have knowledge about the latest skills and trends
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The problem with continuous learning is many young professionals think the only way they can learn more is if they go back to school, which costs lots of money. While this seems like a logical perception, there’s actually an easier (and cheaper) way you can advance your career.

If you’re looking to further your education without paying the big bucks, you should consider creating your own master’s program. This obviously isn’t the same as an accredited master’s degree you’d earn from an educational institution, but it’s a great way to enhance your skills without paying a lot of money.

How exactly do you create your own master’s degree?

Employers seeking applicants with master’s degrees require those degrees to be from accredited institutions. Unfortunately, what I am suggesting here is not an appropriate substitute. However, if you’re simply looking to continue your learning in your own time, creating a master’s degree program will provide you with the knowledge and experience you want to gain.

1. Set your goal.

When thinking about pursuing your master’s, decide how it will help you advance your career. Do you want to learn a new skill? Are you looking to build more credibility for yourself as a professional? Whatever your goal is, use it as a starting point for your master’s degree.

Once you figure out a goal, decide what exactly you want to learn. For example, if you’re a marketing professional looking to expand your skills, you might want to become more experienced with SEO and content marketing. This will help you figure out what classes you need to take in that field.

2. Determine how you’ll accomplish that goal.

Once you’ve figured out what you want to accomplish by pursuing your master’s, determine how you’ll follow through with your goal.

First, ask yourself what you need to learn in order to advance your career. Next, ask yourself what you’d like to learn in order to build upon your current passions and interests. The answers to these questions will help you find a combination of classes to accomplish your goal.

3. Start building your degree.

After determining what you want to learn, research different options for your education. Since you’ll mostly be working independently toward this degree, there’s a lot of flexibility in how you pursue your master’s.

For example, you can earn your degree through taking a series of online classes or webinars. On the other hand, you can attend in-person workshops or even work as an apprentice. Whatever your learning style is, find the best environment that suits your needs.

If you’re thinking about taking your classes online, there are dozens of resources available. Here’s a list of free online classes and resources that can help you build a customized master’s program:


4. Attend your classes.

After you’ve determined what resources you’ll take advantage of in order to earn your master’s, you’ll need to plan the timeline for your education.

Create a syllabus with a timeline that’ll guide you as you pursue your master’s. Your syllabus will include an overview of the the different projects, papers, and assignments you’ll do for the duration of your master’s program. You should also include a detailed schedule of when your classes take place and the number of hours you’ll commit to your continuous learning.

5. Plan your capstone project.

To wrap up your master’s degree, you’ll need to create a capstone project. This is your opportunity to summarize everything you’ve learned and achieved while working toward your master’s.

As you plan your capstone, consider doing it in conjunction with an official accreditation within your field. For example, public relations professionals can become accredited in public relations (APR). By aligning your master’s with an official accreditation, you’ll accomplish goals for both projects and design a capstone that’ll be useful for your portfolio, too.

Ideally, your capstone should highlight your strengths and what you’ll offer to an employer. If you decide not to align your capstone with an official accreditation, there are some other options available. For example, you could write a book about your experience, create an online portfolio displaying your accomplishments, or even complete a research project that relates to your field.

6. Determine your grades.

Although your master’s degree will be mostly based on pass/fail grades, you should create a system for keeping record of your accomplishments.

Determining the grades for your master’s will help you track important milestones and how you performed throughout your education. Especially when you’re taking online courses, it’ll be a good idea to record your progress and whether you gained anything from those classes.

7. Prepare for graduation.

Just because you’re earning your master’s degree in an unconventional way doesn’t mean you shouldn’t celebrate your accomplishments.

Upon finishing your master’s, think about how you want to share your achievements. Do you want to host a ceremony with close family, friends, and colleagues? Do you want to be your own commencement speaker? Figure out how you want to share your accomplishments and start planning your big day!

Continuing your education is priceless when it comes to advancing your career. If you’re looking for a way to differentiate yourself from the professionals in your field, creating a master’s degree can make you stand out without having to invest a large amount of money and time.

Have you created you own master’s degree program? What tips do you have for professionals considering this option?

Image Courtesy of Bigstock



Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets. Follow Heather below to receive all her articles!

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Saturday, May 17, 2014

What to Do When People Doubt You


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Kelly Fram
I feel very let down by this article. The link I followed from LinkedIn promised an article on 'What to Do When People Doubt You'. I was hoping for some advice on how to bring people around to giving you a chance - not just the same old 'show them how wrong they are'. I received the same advice in grade school. I was hoping for some actual insights by a professional.

PATSY SBANO
, Peer Specialist at Goodwill Industries of Greater New York I feel I have to know and develop my personality, character, attitude heart, strengths , mind, and this I feel in my opinion is GOD and GIFT NATURE and NURTURE. Success begins in the early years of life in the home from parents if they are not motivated to succeed how can a child leave the house with confidence responsibility preparation for the opportunities and tragedies life will have waiting for them if mother & father overprotect shelter instill fear worry anxiety a child etc. these obstacles if not overcome early in life will impede success

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Mary-Jane Turcotte, Manager, Creative Services, Client Solutions at Sun Life Financial As women we are our own worst enemy. We sabotage ourselves with self-doubt and insecurities and prevent ourselves from taking on tougher challenges. Yes, there will be failures but we need to learn from them and move on.

jennifer mason It's not about Win or Lose - it's about Win or Learn

Shelley M. Duke, Manager, Office of the CEO at Nectar Online Media, Inc. So how would you suggest getting out of the rut and negative thinking that continual failure is inevitable because it's happened over and over?

Heather Saucier, corporate communications in the oil and gas industry. at Houston, Texas Great advice!


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Wednesday, May 14, 2014

A Guide To Marketing Your Startup on Linkedin


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I often find myself talking to friends about Linkedin, a lot of these friends work at startups or are trying to build their own. Startups are always thinking about ways to leverage social networks to find new marketing and distribution channels.

 These conversations inspired me to write about why startups need to be on Linkedin and how they can make use of all the great features and capabilities available.

Why Linkedin

Linkedin has a lot to offer, for one it's the world's largest platform for professionals to interact, network, share, learn and grow. LinkedIn users are highly educated professionals that are working to create economic opportunities, build companies and create new businesses. If you are a startup looking to sell your product or create awareness this is your audience.

Below are some of the key features and tools that can help your startup reach a relevant audience at scale on Linkedin

Connections

Not all marketing is paid, building a strong network of connections on LinkedIn does not need a marketing budget but can help spread the word about your products. By regularly sharing content about your product and industry you can organically get their attention. Often your connections will be people working in the market that you are selling into and their "Likes" and "Shares" will help virally propel your content to their connections many of whom might also be in your target audience. Its important to remember your connections are a valuable asset and you should only share content that is useful and relevant.

Be proactive about growing your network, connect with all your current customers and everyone you are currently or previously worked with and have known in your professional life. Don’t hesitate to establish new connections through introductions or InMails. It helps to have a personalized reason for why you want to connect, you will find that often people are happy to connect through introductions or with people in their industry.

Linkedin Groups are another great way to build valuable relationships on Linkedin. There are a lot of very active groups out there find the ones that are related to your industry and aim to be helpful. Leverage your expertise to answer questions and point people in the right direction. Linkedin Groups is designed to award engaged user and you might just find your profile surfaced to other group members as a top contributor.

Company Pages

Be sure to setup a Company Page for your startup. LinkedIn company pages allow you to gain followers and keep them updated about your product. By following your company page they have expressed interest in your startup and are open to learning more.

Company pages have great features such as Analytics which lets you learn about your followers, Sponsored Updates that can help you promote posts that resonate with your current followers to a wider audience and Showcase Pages that lets you create beautiful highly focused pages, one for every product or target market segment if you wish.

In addition, LinkedIn will also actively surface your company page to the relevant audience as “Companies you may want to follow” displayed on the homepage which will help you gain new followers.

Linkedin Ads

LinkedIn Ads are a great way to advertise your company to the right audience. One of the biggest advantages of using LinkedIn Ads over others is the sophisticated targeting which allows you to target users of specific groups and companies, users with specific skills, in specific industries or with specific job titles like VPs. In addition to all this LinkedIn also leverages its own data to only show your ads to the most relevant users.

You can have text ads or video ads and you can use these ads to either direct traffic to your LinkedIn company page or your own website.

Sponsored Updates

Sponsored updates is the latest in LinkedIn’s collection of marketing tools and already one of the most popular. Any status update or link posted on your company page can be promoted and targeted to a wider audience. The sponsored update shows up in the users feed just like any other update. If the user likes the post, all of his connections will automatically see it and their "Likes" can help the post go viral - organically increasing your audience and exposure.

Sponsored Updates are also a great way to gain followers for your company page as a ‘follow company’ button is visible directly on the update in the users feed. Similar to LinkedIn Ads, Sponsored Updates also provides you with detailed analytics about who liked or engaged with your post.

A large percent of Linkedin users access Linkedin using their smart-phones or tablets and Sponsored Updates are visible to them on those devices so its important to make sure that the content you promote is accessible and readable on mobile devices.

Content Marketing @cyrustmybjaz29

LinkedIn is slowly opening up their publishing platform to everyone. While so far you may have enjoyed only reading posts from Linkedin influencers, now as you get the opportunity to blog on LinkedIn, you can project your own expertise and knowledge through your writings.

Content Marketing is an excellent way to influence and educate a wide audience, over time gaining a followership who trusts your expertise. Linkedin automatically catalogs posts into relevant channels such as Marketing Strategies, Healthcare, Professional Women which have millions of followers, thus instantly giving your writing massive exposure and engagement.

A recent post “Data For Social Good: A Beginners Guide For Nonprofits and Social Ventures” from a LinkedIn member got 10,000 views on a single day, 300 likes and was re-shared over 500 times which in my opinion is jaw dropping reach.

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Rockford Hunt Sharepoint, .net, Lead generation, Data Analytics, Multicultural, Business Development, SAAS, Sales Don't forget about Linkedin groups! A great way to meet liked minded contacts.

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